Introducing ALL-IN

The ALL-IN brand was founded in 2017 in Hossegor by Jean-Baptiste Caste, a surfing and windsurfing enthusiast. Noticing the lack of practical, innovative accessories for surfers between sessions, he came up with the idea for the ALL-IN surf poncho. His goal? To make the poncho accessible to everyone and an essential for surfers.

Since then, ALL-IN has made it its mission to democratize the surf poncho and support riders in every moment before and after their session. The brand champions values of freedom, sharing and respect for the environment. It stands out through its innovative, functional and eco-designed products, all created with surfers’ comfort in mind.

The ALL-IN poncho range is extensive, with numerous models for men, women and children. Made in France from natural materials such as cotton and linen, they come in a wide range of colors and original designs. From the classic hooded poncho to the ultra-light microfiber poncho, there’s something for every taste and body type, in sizes from XS to XXL.

But ALL-IN doesn’t stop at ponchos and offers a complete line of accessories for surfers:

Surf tees
Lycras
Combinations
Board covers
Seat covers
Etc!

Eco-design is at the heart of ALL-IN’s DNA. More and more products are made from recycled materials. Packaging is kept to a minimum.

With several thousand ponchos already sold in just a few years, the ALL-IN success story is only just beginning. The brand is establishing itself as Europe’s leading surf poncho brand and intends to win over as many riders as possible around the world with this true surfer’s Swiss Army knife!

Why adopt a surf poncho?

First and foremost, a poncho is THE essential companion for changing in peace in the parking lot or on the beach. No more struggling to take off your wetsuit in your car or twisting yourself under your towel to put on your swimsuit. With a poncho, you can change quickly and comfortably while staying covered from head to knees. This is especially welcome when it’s cold or there are people around. You can protect your privacy while warming up!

Speaking of warming up, a poncho is also very practical for fighting the cold before and after your session. By putting it on as soon as you get out of the water, you can avoid shivers and the dreaded « afterdrop » that occurs when your body cools down suddenly.

Another significant benefit: a poncho lets you dry off gently without rubbing. Simply wear it for a few minutes to absorb excess water. It’s far more pleasant and healthier for your skin than a rough towel! Microfiber models are the most effective for drying, but cotton and linen also have excellent absorbency. You can even use your poncho like a regular towel to dry your hair or face.

Where can I find a surf poncho in Hossegor?

To get your equipment, you can visit a Surf Shop partnered with ALL-IN :

The Gallery or Olo Shop in the Pedebert zone of Soorts-Hossegor
Surf Odyssey in Capbreton
Tao Magic Glisse on Hossegor’s South Beach
L’Esquiro Surf Shop, or La Vigie in Seignosse