Introducing ALL-IN

The ALL-IN brand was founded in 2017 in Hossegor by Jean-Baptiste Caste, a passionate surfer and windsurfer. Noting the lack of practical and innovative accessories for surfers during transitions between sessions, he had the idea of creating the ALL-IN surf poncho. His goal? To make the poncho accessible to all, and a surfing essential.

Since then, ALL-IN's mission is to democratize the surf poncho and to accompany riders in all their moments before and after the session. The brand stands for freedom, sharing and respect for the environment. It stands out for its innovative, functional and eco-designed products, entirely designed for the comfort of surfers.

The ALL-IN poncho range is extensive, with numerous models for men, women and children. Made in France from natural materials such as cotton and linen, they come in a wide range of colors and original designs. From the classic hooded poncho to the ultra-light microfiber poncho, there's something for every taste and body type, in sizes from XS to XXL.

But ALL-IN doesn't stop at the poncho, offering a complete line of accessories for surfers:

Surf tees
Lycras
Combinations
Board covers
Seat covers
Etc!

Eco-design is at the heart of ALL-IN's DNA. All products are increasingly made from recycled materials. Packaging is reduced to a minimum.

With several thousand ponchos sold in just a few years, the ALL-IN success story is just beginning. The brand has established itself as the benchmark for surf ponchos in Europe, and intends to convert as many riders as possible worldwide to this veritable Swiss army knife for surfers!

Why adopt a surf poncho?

First and foremost, the poncho is THE essential companion for changing in peace and quiet in the parking lot or on the beach. Gone are the days when you had to take off your suit in the car, or contort yourself under your towel to put on your swimsuit. With a poncho, you can change quickly and comfortably, while being covered from head to knees. Particularly useful when it's cold or crowded. You can keep warm while preserving your privacy!

Speaking of keeping warm, the poncho is also very practical for fighting the cold before and after your session. By putting it on as soon as you get out of the water, you avoid shivering and the dreaded "after drop" that occurs when your body suddenly cools down.

Another major advantage: the poncho lets you dry off gently without rubbing. Just wear it for a few minutes to absorb excess water. It's much more pleasant and healthier for your skin than a rough towel! Microfiber models are the most efficient in terms of drying, but cotton and linen are also very absorbent. You can even use your poncho as a regular towel to wipe your hair or face.

Where can I find a surf poncho in Hossegor?

To get your equipment, you can visit a Surf Shop partnered with ALL-IN :

The Gallery or Olo Shop in the Pedebert area of Soorts-Hossegor
Surf Odyssey in Capbreton
Tao Magic Glisse on Hossegor's South Beach
L'Esquiro Surf Shop, or La Vigie in Seignosse